The editorial team of Swapcard
We're a dynamic group of creators dedicated to delivering insights for navigating the latest trends and innovations in the event industry.
Baptiste Boulard
CEO | Swapcard
Voted among the Top 100 most influential people in the event industry, has grown Swapcard's reach and turned its audience into an engaged, global community.
See articlesBusiness Development, Entrepreneurship, Leadership, Event Technology, Community Building, Public Speaking
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Bhavya Sharma
Senior Content Marketing Manager
Bhavya leads content strategy across the funnel at Swapcard, pairing flagship research with storytelling that turns awareness into pipeline.
See articlesMarket Research, Marketing Strategy, Content Marketing, Content Strategy, Brand Marketing, Product Marketing
Blessing Lola A.
Senior Content Marketer
Leads content strategy and execution at Swapcard across guides, articles, and event materials, using performance data and AI-powered tools to sharpen messaging and scale output.
See articlesCopywriting, Content Strategy, Content Marketing, Project Management (monday.com), Data Analytics, AI-Powered Content Tools
Carlos Araujo
VP of Marketing
Carlos champions data-driven marketing and believes alignment between sales and marketing is non-negotiable for growth. He blends analytical rigor with creative thinking, guided by a philosophy that curiosity and continuous improvement matter more than being right. He's also active as a mentor within the B2B marketing and sales community.
See articlesMarketing Strategy, Digital Marketing, Business Development, Demand Generation, Marketing Operations, Account-based Marketing
Irene Montes
Growth Marketer
Drives demand generation and lifecycle campaigns at Swapcard, using data-driven experimentation to grow audience engagement and pipeline for the event platform.
See articlesGrowth Marketing, Salesforce Lightning, Data Analysis, Digital Marketing, Team Coordination, Customer Communication
Jessica Duarte
Product Marketing Manager | Swapcard
Shapes product marketing and go-to-market strategy at Swapcard, drawing on a background in event technology consulting and cross-functional digital marketing leadership.
See articlesProduct Marketing, Content Marketing, Digital Marketing Leadership, Event Technology, Project Management, Go-to-Market Strategy
Laura Vellozo
B2B Marketing Manager
Leads product marketing strategy at Swapcard, shaping positioning, messaging, and go-to-market execution across the platform to support demand generation and revenue growth.
See articlesProduct Marketing Management (PMM), Go-to-Market Strategy, Product Marketing, Marketing Strategy, B2B Marketing, Content Strategy
Mark McCloskey
Senior Travel Industry Professional
Drives profitability and strategic growth in global travel programs, combining strong account management with consultative, customer-focused operational expertise.
See articlesGlobal Program Management, Client Relationship Management, Travel Industry Strategy, Business Travel, Event Management, Change Management
Rafaelle Stavisky
Head of Culture | Swapcard
For over 7 years at Swapcard, has led employee experience, internal communications, and people operations, building a strong culture as the team scaled globally.
See articlesOffice Management, Culture & Employee Experience, People Operations, Community Management, Internal Communications, Team Engagement
Tui Calvette
Art Director | Swapcard
Shapes visual design and brand systems at Swapcard, with a graphic design background spanning UX, product management, and multicultural creative team leadership.
See articlesArt Direction, Product Management, Design Systems, Graphic Design, UX Design, Team Leadership
Walid Bengeloune
General Manager, Enterprise Accounts, North America | Swapcard
Has led enterprise account growth for Swapcard across North America, helping build the Canadian market from the ground up after pioneering event technology at 1,000+ events worldwide.
See articlesEnterprise Account Development, Revenue Target Achievement, Enterprise Sales, Account Management, Event Technology, Go-to-Market Strategy
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