maximize revenue & profitability

Accelerate event revenue growth

Amplify event earnings with high-margin monetization solutions.

Boost event attendance with customizable ticket pricing and types
Increase exhibitor investment and satisfaction by offering premium add-ons
Attract and retain more sponsors with tailored sponsorship tiers
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Trusted by 4,000+ leading trade shows, associations & conferences
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Boost sales & attendance with smart ticketing

Attracting attendees requires varied ticket options and early registration discounts.

Support diverse payment methods and currencies with integrated gateways.
Use attendee segmentation to deliver targeted messages and promotions.
Ensure seamless transitions between pricing tiers with automated registration cut-offs.
Optimize event registration
Features
Registration, Ticketing & PaymentsOnsite Self Check-in & Badge PrintingOnsite Access Control & CheckpointsAdvanced Event Registration

Increase exhibitor spend with tailored add-ons

One-size-fits-all exhibitor packages often result in low exhibitor engagement and reduced event profitability.

Enhance exhibitor visibility with premium listing options and custom app notifications.
Simplify lead capture, qualification, and management with integrated CRM tools.
Optimize exhibitor-attendee networking with meeting management features.
Increase exhibitor ROI
Features
Exhibitor & Sponsor ToolsLead CaptureLead QualificationExhibitor Lead CenterExhibitor MarketplaceExhibitor Management Portal
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Attract and retain sponsors with value-driven solutions

Generic packages fail to deliver on event objectives and outcomes for sponsors.

Improve sponsor revenue and retention with customizable offers.
Support sponsor lead generation efforts with interactive virtual booths and live chat.
Demonstrate ROI to sponsors using detailed analytics and performance insights.
Monetize your event
Features
Hosted Buyer & Smart MeetingsMeeting RequestsEvent MonetizationExhibitor Marketplace‍

GL Events’ BePositive: Driving Exhibitor ROI with Digital Engagement

"Swapcard allowed us to quickly track the number of visitors and manage the traffic at the stand. It enabled direct interaction with visitors, allowing us to quickly connect them with the right person at the booth and showcase the right services.”

Gwendal Danguy Des Déserts
Brand & Communication Manager at Cheminées Poujoulat France
Read success story
2x
Attendee-to-attendee connections
↑3x
Number of business meetings
RELATED RESOURCES
Resource Center
The Exhibitor Friction Report

The Exhibitor Friction Report: What 500 exhibitors say they actually need from your event

Discover what 500 exhibitors actually need from your event. Read key friction points, pain points, and opportunities to improve exhibitor experience and revenue.
Report

The Digital Advantage: How Organizers Can Unlock New Revenue

Discover expert insights, digital strategies, and actionable tips to boost event engagement and revenue. Webinar hosted by Swapcard and IAEE.
On-demand

Executive Playbook: Profitable Hosted Buyer Programs & Smart Meetings

How event executives can leverage Hosted Buyer Programs and Smart Meetings to improve exhibitor outcomes and drive stronger event revenue
Guide
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Maximize ROI with agile monetization solutions

Easily create a customized, immersive event experience that keeps attendees engaged and drives exhibitor ROI.

Schedule live demo

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Product
Account Admin & SecurityAnalytics & Data ReportingAttendee EngagementBranding & CommunicationBranded Event AppContent & Session ManagementEvent Mobile AppEvent MonetizationExhibitor Management PortalExhibitor MarketplaceExhibitor & Sponsor ToolsHosted Buyer & Smart MeetingsOnsite Self Check-in & Badge PrintingRegistration, Ticketing, PaymentsWidgetsAll Features
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