Un Yavanian

Carlos champions data-driven marketing and believes alignment between sales and marketing is non-negotiable for growth. He blends analytical rigor with creative thinking, guided by a philosophy that curiosity and continuous improvement matter more than being right. He's also active as a mentor within the B2B marketing and sales community.

Shapes product marketing and go-to-market strategy at Swapcard, drawing on a background in event technology consulting and cross-functional digital marketing leadership.

Shapes visual design and brand systems at Swapcard, with a graphic design background spanning UX, product management, and multicultural creative team leadership.