Swapcard Blog: Event Marketing

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Event Marketing

Lead Generation

Capture, qualify, and sync leads for association event organizers

Discover how to effectively capture, qualify, and sync leads for association events. Elevate your sponsor renewals with data-driven insights.

Learn everything about the best event management software with Swapcard

15 Best event management software: How to choose the right platform for your events

Common trade show planning mistakes and how to avoid them

Trade Show Marketing: Strategy, Tools, and KPIs with Swapcard

Trade show marketing: Turn trade shows into business opportunities

UFI European Events Week 2025

Event Marketing

UFI European Events Week 2025: Reimagining ROI, relationships, and revenue in Thessaloniki

Swapcard_9 Engagaments Ideas for Your Conference Event App in 2024

9 Engagement ideas for your conference event app in 2024

Event Marketing

Guarantee exhibitor success: A 6-Step guide for event organizers

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Lead Generation

Capture, qualify, and sync leads for association event organizers

Lead Generation

Exhibitor lead capture trends for revenue focused teams

What is event attribution reporting? Definition, benefits, and measurement basics

Lead Generation

How to generate trade show leads: Step-by-step for exhibitors

Monetizing Events

Exhibitor operations and monetization: Why B2B organizers need an event matchmaking strategy

Educational Guides

Multi-track agenda template for conflict, capacity, and hybrid planning

What your event tech stack really costs

Event technology trends for modern operations

Why association event tech simplification starts with standards

Conference ticket pricing mistakes that drain association margin

Event Networking

Event matchmaking trends: What to expect in B2B events

Event Networking

How to build an event matchmaking strategy: Step-by-step

Event Networking

Event matchmaking checklist: Steps to build better attendee connections

Monetizing Events

Trade show meeting strategy mistakes sales teams repeat

What 25 associations and trade show organizers actually ask event tech vendors

Abstract review process checklist: Steps to avoid common submission errors

Hosted buyer program: How to run meetings that delivers ROI for buyers, sellers, and organizers

Event Marketing

How B2B marketers prove event ROI to leadership

Event Marketing

Event marketing strategy: The complete guide to drive attendance & ROI

What is exhibitor ROI reporting? Definition, benefits, and core metrics

Monetizing Events

What makes event sponsorship packages convert better

The complete guide to early bird registration for events

Life at Swapcard

How Swapcard celebrated Pride Month: A real conversation

Exhibition floor plan design: Treat booth placement as a revenue decision

Event Marketing

Boost event app adoption with pre-event value

Lead Generation

15 Reasons Swapcard's AI adds real value to your event

ASAE selects Swapcard as official event app partner to power event experiences

Abstract review trends: What conference teams should expect in 2026

Monetizing Events

20 Event KPIs you must follow for your event

15 Best event management software: How to choose the right platform for your events

The late-registration economy: Predicting and monetizing last-minute sign-ups

Audience Engagement

What is conference attendee engagement? Definition, benefits, and metrics

Common trade show planning mistakes and how to avoid them

Expert Opinions

From vision to reality: A conversation with Swapcard's co-founder on the future of event intelligence

Swapcard launches end-to-end event registration solution to help organizers drive more revenue

The 11 Best event registration platforms in 2026: Find the right solution for your events

Life at Swapcard

Navigating tech: The experience of women in a male-dominated industry

Monetizing Events

The post-event revenue strategy most education teams overlook

Discover the fifteen best networking event ideas to increase attendee engagement

Event Networking

15 Networking event ideas to boost engagement

Audience Engagement

15 Post-event survey questions about content & speakers

IAEE Expo!Expo! 2025 recap: What Houston taught event organizers about AI, engagement, and sponsorship value

Swapcard unveils Hosted Buyer & Smart Meetings and Exhibitor Marketplace — A unified revenue engine for associations and trade shows

Trade show marketing: Turn trade shows into business opportunities

Swapcard launches EVAA, its AI initiative for next-gen event experiences & Sherlock, its first AI assistant

Educational Guides

Run of show: A complete guide for successful events + free template

In-Person Events

RevUp 2025: Redefining revenue, relationships & purpose for associations

IAEE and Swapcard partner to deliver a unified digital experience for Expo! Expo!

The 15 Best event management tools

In-Person Events

PCMA Convening EMEA 2025: Designing events for a more connected future

In-Person Events

Trade Show Executive Gold 100 Awards 2025: Strategic insights every event leader should take home

Swapcard’s latest report reveals the new currency of event revenue and exhibitor ROI

Swapcard and Freeman partner to enhance event engagement

Educational Guides

How to measure event ROI: Best metrics and methods

In-Person Events

ASAE Annual Meeting recap: What associations can learn from Los Angeles

What is a hosted buyer program? Everything event planners need to know

Educational Guides

Event sponsorship: How to get sponsors for an event?

What top-performing association events do differently: 2025 research insights

Educational Guides

Event management: How to successfully run an event

Audience Engagement

How to create an effective event planning agenda

Swapcard announces new research on association & nonprofit events revealing untapped monetization and revenue opportunities

Event Marketing

UFI European Events Week 2025: Reimagining ROI, relationships, and revenue in Thessaloniki

Event Marketing

ECEF 2025 recap: Transforming event strategies for a dynamic future

Not all event apps are built the same: Why the best tools go beyond the surface

AI in events: The complete guide for organizers | Swapcard

SwapTogether: Behind the scenes of Swapcard’s global offsite

Top 11 Eventbrite alternatives for event registration in 2026

In-Person Events

TSE Fastest 50 recap: What top trade show organizers are doing differently

Success Stories

Enhancing attendee experience at RE+ 2024: The power of the RE+ Connect mobile app

Swapcard launches AI-recommended leads to maximize exhibitor & sponsor lead generation

Swapcard joins the Professionals for Association Revenue (PAR) Pathway PARtner Program

Swapcard named one of the most flexible employers in the world

IAEE and Swapcard announce strategic partnership for IAEE Event Tech Demo Days

Promo codes: A smart way to boost event ticket sales

Swapcard introduces promo codes to streamline event registration for associations & exhibitions

Audience Engagement

Beyond your orbit: How PCMA Convening Leaders | 2025 elevated event engagement

Event Networking

Top 6 Networking trends from 9M trade show & conference requests

Data-driven insights to drive leads and exhibitor ROI at trade shows

Perfecting your registration form design: Less or more?

Event data: The bedrock of exhibition revenue & engagement

Audience Engagement

How to boost engagement at your conference

Shepard x Swapcard: Enhanced event experience

Expert Opinions

Experts explain: How to level up your trade show ROI with data

Leading German expo organizer chooses Swapcard

Lead Generation

7 Ways to capture more leads at your event

Life at Swapcard

The secrets of Swapcard's remote onboarding

Emerging tech for enhanced engagement & wayfinding at events

Event Networking

What’s the new trade show organizer-exhibitor engagement model?

9 Engagement ideas for your conference event app in 2024

Swapcard x Jonas Event Technology: Enhanced event app experience

How to maximize exhibitor ROI at association events & trade shows

Event management simplified: 7 AI-powered strategies

Life at Swapcard

Navigating parenthood as a remote worker at Swapcard

10 AI strategies for effortless event planning

The top 5 Free event apps for 2024

ExpoFP & Swapcard partner for enhanced trade show experience

Life at Swapcard

A look into Swapcard’s marketing & growth offsite 2023

5 Ways to power your event with Swapcard AI

5 Key trends & insights for trade show events in 2024

Launching Swapcard Go: A new check-in solution for easy event setup

5 Tips to simplify onsite event registration and check-in

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